Why Branding?
Branding gives a place its voice, its rhythm, it's reason for being remembered. It's the story people feel when they walk through the door, the tone set by the signage, the character revealed in every menu, wall graphic, and uniform. It's not just a name - it's the thread that ties together design, experience, and purpose. When done right, branding brings spaces to life and makes them matter.
SCOPOS BRANDING
Meet our creative team.
Mary Fusco
Director or Branding
Tina Turfarlo
Branding Coordinator
Daniel Woffington
Graphic Designer
Every dining venue has a story worth telling.
We highlight your story & build an identity that carries it through every guest experience, at every location.
DELIVERABLES
Where your brand comes to life.
Logo & Brand Development
Brand identities that tell your story starting with the name, logo, & core visual elements that reflect your space.
Signage
From exterior signs to branded station headers, we design signage systems that align with your brands voice.
Wall Graphics
Tell your story with large-scale graphics, custom murals, & Curated artwork that reflect your values and character.
Window & Glass Graphics
Extend your brand beyond the plate with custom window and glass graphics that enhance visibility, atmosphere, and the overall guest experience.
Vinyl Wrap
Bring your brand to life with custom vinyl wraps that add personality, visibility, and a cohesive look throughout the space.
Artwork
Reinforce your brand through curated artwork that adds character, creates connection, and enhances the overall atmosphere.
Menus & Paper Goods
Bring your brand into your guests’ hands with branded menu templates, covers, and paper goods that create a cohesive identity across every dining touchpoint.
Smallwares
Select smallwares & tabletops items that compliment your concept, from flatware to display pieces.
Uniform & Name Badges
Source and style uniforms that are consistent with your brand identity, from aprons to full-front-of-house apparel.
PHASE 1
Brand Development
RESEARCH/ BRAND STORY | NAMING | LOGO DEVELOPMENT | FINAL LOGO PRODUCTION | BRAND STANDARDS
Creative Briefs
Using our research findings, we develop a creative brief for each venue. These briefs synthesize key insights, establish the tone, define a clear direction, and serve as a guide for the creative process moving forward.
Name Presentation
Once approved, we develop a naming presentation that includes brand narratives and name recommendations for each venue outlined in the creative brief. Following review, the client selects one name per venue to move forward into visual identity development.
Brand Presentation
With the selected names in place, our team presents a minimum of two logo concepts per venue, each shown in full color, grayscale, and photorealistic applications.
We collaborate closely with your team to refine each concept through up to three rounds of creative iteration, resulting in a final logo selection and a fully developed brand story.
Deliverables
After final approval, we prepare a comprehensive logo package, including .EPS, .PNG, .PDF, and .JPG file formats. Each logo is delivered in CMYK, RGB, and grayscale versions to support a wide range of print and digital applications.
We also provide a foundational brand standards guide, which includes the brand story, logo usage guidelines, and detailed typography and color palette recommendations.
P H A S E 2
Implementation
Purposefully applying your brand with signage, wall graphics, paper products, uniforms, menus, art, and accessories.
Signage Design
Smallwares Selection
Menu Cover Design
Uniform Selection
Paper Goods Design & Selection
Menu Template & Digital Board Design
P H A S E 3
Fabrication & Installation
The best way to understand what we build is to see it.
Let's Connect!
Are you ready to discover your brand identity? Contact us today.